Strategy & Brand
Management
We work out what you should say, how it should look and where it should show up. Then we build the system that keeps it all consistent.
We turn companies into brands.
We’re CTRL, a boutique studio that helps brands work out what they want to say and makes the content that says it.
What we do
Four disciplines, one studio. Take one, or take them all.
Strategy & Brand
Social Media
Management
We run your channels from first idea to final post: concept, shoot, design, edit, publish. It always sounds like you.
Paid Ads
Management
Meta and Google ads, from setup to reporting, so the right people actually get to see your story.
KOL Partnerships
& Management
We find creators who fit your brand, brief them and manage them. Their audience trusts them, so your story travels.
One studio, built around your problem.
Start with the problem: a rebrand, content that keeps coming, a launch, ads that aren’t working. We build the services around it.
🧩 Problem first
Your brief is the problem to solve, and our scope follows it exactly.
🛠️ A specialist per skill
Content, creative and paid each get a specialist, all led by me, Eshaan.
⚡ Direct and fast
You work with the people doing the work, from first idea to execution.
Meet the founder 👋
Hi, I’m Eshaan.
I grew up in Singapore, studied and worked across the US and Europe, then came home to start CTRL. Years of consuming and making content, working with luxury names like Dior, Chanel and Tiffany and inside premium and startup teams across the US, France and Singapore, gave me a holistic view of how marketing, branding and storytelling work together. Done right, they all add up to the success of a company.
Most brands need proper marketing but never get it, because one person is expected to do everything. So CTRL comes as a team: a specialist for every part of the job, and a whole set of them when you need it.
Our work 🎬
We’ve rebuilt brands from the look and positioning up. We’ve turned feeds into something people come back for, with recurring series instead of one-off posts. We’ve made social that sounds like the brand, not the trend, and backed it with paid so more of the right people see it. And we’ve given brands faces to follow, through cooking series and podcasts. See it for yourself.
Pick the setup that works for you.
Three ways to work with us. Each one builds on the last, so you can scale up as you grow.
🧱
Foundation
Get the brand and the channels right
- Strategy & Brand Management
- Social Media Management
- Content Development
🚀
Momentum
Foundation, plus paid
- Strategy & Brand Management
- Social Media Management
- Content Development
- Paid Ads Management
🌍
Everywhere
Momentum, plus creators
- Strategy & Brand Management
- Social Media Management
- Content Development
- Paid Ads Management
- KOL Partnerships & Management
FAQs 💬
What’s a boutique studio?
A small team of specialists who work directly with you. No account-manager relay, no handoffs. You deal with the people doing the work.
Who do I actually work with?
Me, Eshaan, plus a specialist for each skill: content, creative and paid. One person to talk to.
Do I need all four services?
Not at all. We start with your problem and shape the mix around it, whether that’s a rebrand, a content engine, a launch or ads that need work.
Which setup is right for me?
It depends on the problem you’re solving. Tell us what you’re building and we’ll recommend one. You can move up or down as things change.
What happens after I send the form?
We read it properly, then get in touch to talk through how we’d go about it.